STUDIES TO UNDERSTAND THE MARKET

Since 2009, we have carried out a study with Repucom on Algerian leisure with a focus on sport in order to better understand and anticipate the evolution of the market.

This study allows us to decipher and provide quantitative elements of decision support in three strategic sectors :

• Sports consumption
• Entertainment & Media
• Sponsorship

Today we have a ten years decline in consumption and major media trends in Algeria.

We propose a whole series of analysis which allow the optimization and the efficiency of our compaign, for example:

• Audience by Media
• Coverage analysis and optimization
• Advertising memorization analysis
• Media habits by target
• Complementarity of the media

A REAL EXPERTISE IN DATA ANALYSIS

We have developed a series of analysis and reporting to better understand the media and support our customers in their decision-making.

OUR SOURCES OF DATA

Media and Monitoring Data :
We now have a 10 years decline in consumption and major media trends in Algeria, as well as in the advertising market and its investments.

Internal Studies Data :
We set up several type of studies to better understand the Algerian consumer.

Data External Databases:
We have access to several databases of information to better understand major international trends.