COKE STUDIO ALGERIA PR LAUNCHING

Coke Studio is musical TV show that gathers two generations of Algerian music stars to reprise the best songs from Algerian musical heritage
• Organization of a FAM trip in Morocco in order to visit the shooting studios.
• Organization of Coke Studio launch event at the Sofitel hotel, 150 VIP guests (Officials, journalists, artists, influencers) were present.
• 3 months PR campaign, with important media Coverage:
6 Press articles, 9TV reports of a total 1h30mn, 56 print
articles, 128 digital articles, and 218 Social Media content
• A gift box was offered to the dozen of influencers involved in the project as a thanking gift from Coca-Cola’s team.


MediAlgeriA © 2018. Réalisé par Shift'IN