COKE STUDIO ALGERIA PR LAUNCHING

Coke Studio is musical TV show that gathers two  generations  of  Algerian  music  stars  to reprise the best songs from Algerian musical heritage

• Organization of a FAM trip in Morocco in order to visit the shooting studios.
• Organization of Coke Studio launch event at the Sofitel hotel, 150 VIP guests (Officials, journalists, artists, influencers) were present.
• 3 months PR campaign, with important media Coverage:
6 Press articles, 9TV reports of a total 1h30mn, 56 print
articles, 128 digital articles, and 218 Social Media content
• A gift box was offered to the dozen of influencers involved in the project as a thanking gift from Coca-Cola’s team.


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