Algiers, May 16, 2019 – Hulk, Captain America, Iron Man, Thor, Black Widow and Hawkeye arrive in Algeria on sugar-free cans and bottles of Coca-Cola.
Coca-Cola and Marvel celebrate the last part of the Avengers. End Game, the film event of the moment, is the world’s most successful film event with the fastest start ever for a cinematographic work. Young Algerians, definitely connected to the world, also live the Avengers passion. To do this, Coca-Cola dresses its sugar-free Coca-Cola packaging in the colours of their favourite Superheroes.
For this new design, Coca-Cola has thought big! The company partnered with Marvel Studios for the release of the new film event “Avengers: End Game”, the latest work in the Marvel universe’s film saga. The emblematic characters of the new Marvel Studios film are to be found on a limited edition of Coca-Cola Sans Sucres cans bearing the effigy of Superheroes, in all points of sale throughout Algeria.
Amel Bencheikh El Hocine, Director of Public Relations at Coca-Cola, talks about it: “The success of Marvel Studios’ films in Algeria, and more particularly the Avengers saga, is for us emblematic of the power of this cinematic universe and its relevance to our young audience. We are therefore happy to be able to offer him a unique opportunity to collect his favourite superheroes through an original idea: cans bearing the effigy of the characters in the Avengers saga. »
Sugar-free Coca-Cola will retain all its unique flavour and taste with the same special formula that has always characterized this tasty drink.
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