Huawei talks about our collaboration and the campaign.
“April 2019, second advertising campaign with MediAlgeria for the launch of the brand’s brand new HUAWEI Y7 Prime 2019, the brand’s new smartphone assembled in Algeria.
This smartphone belongs to the Y (Youth) range, a range designed for young people who spend a lot of time on their mobile devices, watching videos on the Internet, taking pictures and sharing them on social networks and playing very trendy games, a youth who needs a new generation smartphone combining performance and new features!
Thanks to the advice provided by MediAlgeria, we were able to set up a communication plan adapted to the product in question, and execute a multi-channel campaign including: radio, TV, billboard, web and digital in order to reach our audience as well as possible and communicate on the launch of this new smartphone, its main characteristics and above all, how this new product from HUAWEI integrates the daily lives of these people
The results of the campaign are excellent, several orders were placed during the pre-order period, sales targets were achieved, throughout the national territory”.